Our design methodology will ensure quality results!

Our web design methodology will always contain these vital elements whether your Internet project is large or small:

1. Understand your business A feel for your business gives us a framework for a fresh beginning.
    
2. Identify your typical customers. What will your customers expect to find on your webiste? What is important to them? Are your customers all business, all play or a combination of the two? Do they want flashy images or just the facts?
    
3. What is the goal of the website. Why are you creating an online presence? Are you trying to sell your products online or are you creating an online brochure? This changes the type of website we develop with you.
    
4. Choosing key search phrases. This process may establish 20-50 potential "search phrases" or words that your ideal prospect might use to find your product in a search engine like Google or Yahoo! We establish these now so that they can be worked into the text, headings and navigation links on your site. This gives you a head-start in achieving high rankings and a much better chance of being found by your prospect when she uses a search engine to find your product.
    
5. Design and usability. Establish the look and feel, design the structure and navigation while complying with accepted usability standards.
    
6. Write the words. We'll start with some of your existing marketing material and polish it with what we have learned from all the steps above. Then we'll read it again and fix it and polish it some more.
    
7. Choose the images. Carefully chosen photography must enhance your message or inform in its own right. Beware! Whirling Gizmos don't sell. Letters jumping into an email envelope don't make me want to email you! Flash and other forms of animation should be used judiciously and kept to a minimum. Why? Because they distract visitors from your message.
    
8. Build and code. Then and only then does page construction and coding begin.
    
9. Test. We test the browser compatibility, navigation, forms, links and database programming. We don't want your reputation tarnished by having your prospects find the problems before we do!
    
10. Usability testing. This can be as simple as creating some "tasks" for a novice user to carry out on the website, monitoring for problem areas, bottlenecks and confusion. The goal is to ensure a straightforward, plain-sailing website which leads your prospect directly to the response you're aiming for.
     
11. Revise where necessary as a result of the usability test and client feedback.
     
12. Go-live!